メトロマニラにある「SMメガモール」でSMが開発したSMモールアプリの配信が始まった。現在このアプリで利用できるのはSMメガモールのみになるが、今後は他のSMスーパーモールの利用も可能になるという。
このSMモールアプリを利用するとメガモール内の様々なショップのアイテムが購入可能で、12月末まで購入金額500ペソで送料無料なようだ。
ショッピングモール内のショップのアイテムをスマホで見て手軽に購入できるのは利便性に適っているが、モールに行って直に商品を見定めたりする楽しさが多くの人に戻ってくるのは外出制限が続くフィリピンではまだ先の見通しで、SMの今回のサービスの提供は他者との接触も避けられ、地元民には嬉しいものだろう
以下、ABS-CBN News
SM launches mobile app for virtual ‘malling experience’
MANILA -Shoppers can have their virtual “malling experience” with SM Malls’ newly launched app, the SM Malls Online Beta app, as a way to shift online and adapt to the new normal, SM said.
Downloadable on the App Store and Google Play, the new SM Malls app lets customers buy online from various stores, shops, brands, boutiques, restaurants, food kiosks and many more within SM malls, it said.
This is unlike ShopSM online store and app where only items from The SM Store are featured, and SM Markets online store and app where people can buy grocery items from SM supermarkets.
The e-commerce site features food and beverage choices, as well as items from clothing, accessories, baby needs and personal care to home appliances, hardware, gadgets, toys and musical instruments.
For its Christmas promo, the SM Malls app offers “unlimited free shipping” from Dec. 1 to 31 for every minimum purchase of P500 for non-food items. Standard next-day shipping cost is at P69, it said.
“This new app strengthens our offerings to Filipinos in this unprecedented situation, as it provides them with another platform where they will be able to get their essentials safely and conveniently, bringing the SM malling experience in the comforts of their homes,” SM Supermalls President Steven Tan said.
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